The famous $6 (£4) Superiority Burger, which has a fully vegan patty, has just been named the best the world has to offer by GQ magazine. An impressive feat – and you know it’s going to be a controversial choice. People have been raving about the taste and texture of the chunky nutty burger but no one knows exactly what’s in it – just that no cows were harmed in its making. The owner of the new East Village Superiority Burger joint, Brooks Headley, wants to keep his vegan burger a secret (who can blame him?) so he won’t divulge its ingredients. ‘The act of eating a burger is so iconic and so American, and it’s not just about the patty,’ he says. ‘It’s the squish of the bun, the crunch of the lettuce and the tang of the ketchup – there’s something primally satisfying in all that.’