Lokai and charity: water made a partnership to bring people closer to the issues of the water crisis and help bring clean and safe water to more people. The Lokai Water Pack includes a cardboard VR headset enabling the Lokai community to experience ‘The Source’ the ground-breaking VR film from charity: water that tells the story of Selam, a 13-year-old girl and her family in rural Ethiopia. Viewers will experience the transformation of her community as a fresh water well is dug for the first time. Lokai has developed a Facebook Messenger experience called ‘Walk with Yeshi’ to allow anyone to virtually join a young African woman on her daily walk of approximately two and a half hours for water. The Lokai experience allows users to understand the water crisis and the people who their Lokai purchases will benefit and to truly feel the length of time that millions walk daily.