Me encourages kids to delve within themselves organically. When the app is first loads, kids start off by creating a cartoon likeness of themselves out of a palette of eyes, mouths, skin tones, hair color's, glasses, and more. From there, they can pick their favorite color, which themes the rest of the app. Then a central dashboard reveals their cartoon avatar, with bubbles floating out of his or her head. Tapping the bubbles prompts kids to tell the app more about themselves .Me also asks kids to explore their emotional states. Early on while using the app, a dark storm cloud with peering red eyes popped up over my head. After I tapped on it, Me asked me what color made me think of fear, then whisked me to another space in my emotional spectrum (themed in that color, of course), where it asked me to answer questions about fear. Would I take a picture of a book that scared me? Would I draw a picture of myself when I'm scared? Would I draw a monster?