CARCEL is a new Copenhagen-based fashion label, manufactured by women in prison. We go where the best and most sustainable materials in the world meet the highest rate of poverty-related incarceration. This way, we transform lost time into fair wages, skills and hope for a better future. And we give our customers high quality designs that last. Most women in developing countries are incarcerated due to poverty-related crimes. It is predominantly young, poor, single mothers with a low level of education. We visited Peruvian prisons and realized that they are already sewing and knitting, but with no access to a market, they cannot sell their products and they make no money. We turn this wasted time into skills and paid jobs so women in prison can support themselves, send their children to school, save up for a crime-free beginning and ultimately, break the cycle of poverty.