AWARD YEAR
2023
CATEGORY
Work
GOALS
Sustainable Cities & Communities
KEYWORDS
QR, TRAFFIC
COUNTRY
Germany
DESIGNED BY
Scholtz & Friends Berlin
WEBSITE
https://www.dandad.org/awards/professional/2022/236081/anti-look-the-life-saving-qr-design/
Anti Look
A life-saving QR Design
How does it work?
To deter onlookers filming, an innovative digital pattern was designed to function like a camouflaged QR code that covered ambulances, paramedics and equipment.
Smartphone cameras immediately picked up the multi-angle QR codes and displayed a warning directly on their screens, showing the consequences of their actions and how to behave more appropriately when an accident has taken place.
Why is it needed?
In Germany, emergency services are impacted by onlookers filming road accidents with their smartphones.
How does it improve life?
Reduce risk of accidents by onlookers defocus on the traffic.