Kidogo
Support "mama-preneurs" to start & grow their micro-franchised child care centres in urban slum
A 'business-in-a-box' that helps women in Kenya launch their own in-home childcare business – providing a safe space for children in the community and steady employment for young mothers. Kidogo aims to unlock the potential of young children living in East Africa’s informal settlements by providing high-quality, holistic, early childhood care and education for less than one dollar per day. Through its innovative ‘hub & spoke’ model, Kidogo combines the sustainability of best practice ‘hub’ centers that provide daycare and preschool services to working mothers, with the scalability of a microfranchising program to support local “Mamapreneurs” starting or growing their own childcare ‘spokes.’ By empowering mothers, and giving young children the best start to life, Kidogo is transforming the trajectory of families living in slums and helping break the cycle of poverty.