AWARD YEAR
2015
CATEGORY
Community
GOALS
Gender Equality
KEYWORDS
inequality, Local production, job creation
COUNTRY
Spain
DESIGNED BY
Joan Vinyets, is an entrepreneur from Barcelona with a background in business anthropology and innovation and a Master’s in Design from Domus Academy, Milan. Joan has collaborated with renowned designers as Isao Hosoe and Andrea Branzi, and as an innovation expert he’s helped international companies like HP and Intel with design and innovation projects. His work has become increasingly focused on the importance of connecting design and innovation to create solutions to improve society.
WEBSITE
http://www.donandmerit.com/
DonandMerit
Design and production with purpose: enabling local production and job creation to reduce inequality
DonandMerit (D&M) is a clothing brand with a purpose – fusing great style and functionality with a force for good in the world. D&M wants to help reduce social inequality by creating a manufacturing system that promotes local social production. The company will apply user-centered design principles to create socially responsible products through (1) Creation of jobs with social value: enabling the social integration of people at risk of exclusion through local socially responsible production. (2) Products with cause: facilitating co-creation of products associated with a humanitarian cause such as donating a percentage of sales towards a non-profit foundation. (3) Conscious Consumerism: promoting the concept of "attire with purpose" to raise awareness of the existence of socially responsible products of high quality and design value. It’s a model of sustainable value creation (economic, social and environmental) with a clear benefit for people and society and scalable over time.
