AWARD YEAR
2015
CATEGORY
Body
GOALS
Good Health & Well-being
KEYWORDS
Removing Stigma, Discretion, 'Bag' to life
COUNTRY
Denmark
DESIGNED BY
Coloplast Design Team
All potential prize money will be donated directly to Coloplast Access to Healthcare-programme.
Access to Healthcare projects bring together practitioners, users, NGOs, and other public and private partners all over the world to:
Train practitioners and raise standards of care
Provide users with a voice
Advocate for better care and reimbursement with healthcare policy decision makers.
http://www.coloplast.com/about-coloplast/responsibility/access-to-healthcare1/
WEBSITE
http://www.coloplast.com/Products/Ostomy/#section=Available-now---the-new-SenSura%c2%ae-Mio_134048
Ostomybag - SenSura Mio
Our new design gives ostomates their confidence, dignity & social life back with a unique stomabag.
Ostomy. Most people have heard about it, but very few know what it's like. We know it involves feces in a bag – and none of us find that especially appealing. Imagine carrying that bag on your stomach – for life. Constant worries: Will it leak? Does it smell? Is it visible? Ostomates often isolate themselves because of such worries, but with our new SenSura Mio, we have transformed a constant reminder of stigma, illness, and worries to a design that makes our users feel normal, free and healthy. The specially designed (pat.pend.) grey nuance is discreet, race-neutral and non-medical. This stomabag is the first of its kind in woven textile - instead of hospital-like cloth – for a better feel and less pathologization. The new filter eliminates odor & ensures a full night’s sleep with groundbreaking ventilation to avoid ballooning. All these features gives our users their dignity, security & quality-of-life back. With SenSura Mio, design, usability & improvement of life goes hand-in-hand.