Sustainability: An incremental agenda transformed into one of the vaguest buzzwords. Now often associated with green-washing and corporate branding, we’re forced to ask ourselves: Before we let sustainability guide our businesses, does sustainability itself need a redesign?
For Designit and The Index Project, designing a new usual for sustainability means recentring a fatigued catchphrase to represent actual change. In many businesses, sustainability has been highlighted and marketed due to a more demanding public. Pledges on carbon negativity, biodegradable products and ethical supply chains are appealing to the consumers, and have, therefore, luckily, turned into implemented strategies. It means hiring a sustainability officer and weighing people, planet and profit more equally.
The Index Project and Designit have dedicated our businesses to acting on and promoting sustainability. We make these pledges and commitments too, but like so many others, we feel the clock ticking. That’s why we’re building communities around what we do – with our clients, our partners and even social media followers. We want to inspire change, but how do we close the gap between inspiration and action?
Of course, turning a spark into a flame is always easier if there’s a community nurturing and protecting the process. So when it comes to design industries, small businesses and even large corporations, could community and sustainability work together to close that gap?
That’s why we wanted to ask: What if sustainability in business wasn’t just about CSR, proper recycling of office supplies and 2050-goal setting – what if the new usual for creating sustainability was about sparking movements around our businesses?
For our second Designing the New Usual event, we dissected the idea of creating sustainable movements and how to make it happen. How do we create an output that changes people's behaviour? What’s in our toolbox for setting a new sustainability agenda? Or in short: how do you design a sustainable movement?
The event featured three in-studio panellists and interviews with global changemakers and sustainability advocates. These are:
For our changemaker interviews, we were proud to feature:
Download the full SUM-UP PDF from the event here!