It’s name is ElephantBranded and the idea is simple. You buy one ethically made, recycled bag or related product and we give one ergonomically designed school bag and kit to a child in Africa or Asia. Simple as that. We pay a fair, competitive wage to local villagers who make our bag out of locally sourced, recycled materials. Not only do they get a fair, reasonable wage but they also have the opportunity to learn valuable skills that permit them to have a sustainable, effective way to get out of poverty. Then we sell it to people like you.