Gokind helps those who intend to shop more sustainably. By extracting data that exposes how sustainable and equal a company is, sometimes translated into complex sustainability reports, Gokind simplifies that data and aims to provide citizens with the world’s best coverage of relevant sustainability information. Using a badges system, the app shows how fair brands are when someone intends to purchase something from them. Additionally, it gives tailored actions on switches to make more sustainable brands.

Gokind offers strength back to the consumer whilst fighting greenwashing. Big corporations have managed to blame and focus the individual on climate change. By covering themselves in lengthy reports, it's time to focus on companies by letting the consumer expose and compare what they do, giving the tool to impact on the person's wallet. On another note, the current data situation is problematic and unsustainable, mainly when you are nudged to consume more than necessary, causing more damage to someone's wallet and the well-fare of the planet. Gokind utilizes that data to encourage someone to buy from sustainable brands.

Gokind centralizes the consumer instead of big corporations. It turns the game around by transforming the banking industry into a more conscious and well trusting one. Having a transparent business model enables everyone to help develop and refine a better methodology, so the scoring is openly shown to the public. Not only that, but the consumer has access to active partnerships, and they are allowed to report and suggest changes to the sustainability indicator for recommended companies.