The goal of Way Forward Signage is to develop signage that focuses on the health and well-being of employees and customers, and that, in so doing, makes it easier for companies to reopen safely. With minimalistic icons and bright colors, these signs are eye-catching, directional, and uplift-ing. Way Forward Signage Co. wants to help frontline workers during this unprecedented time. For this reason, they donate a portion of their profits to DirectRelief, a non-profit committed to assisting the front-line workers fighting COVID-19 and those who have been affected by the pandemic.