The Miniland Dolls with Down Syndrome help raise kids' awareness of diversity and inclusion, promoting values of equality, integration and acceptance. The collection consists of two boys and two girls of varying skin colours. “We were apprehensive at the beginning,” said Victoria Orruño, the company’s marketing director to the Guardian. “But the reaction surprised us. It was very positive.” The doll is intended for all children, not just those with Down’s syndrome. “Sometimes we overlook it but playing with dolls is a very enriching and formative experience for children,” Orruño said. “They can see different realities and normalise them.”