In the Climate Store, customers pay with carbon dioxide equivalents (CO2e) and all products are priced based on their climate impact. The company states that, in order to halve our climate impact, every customer must keep to a weekly budget of 18.9 kilograms of carbon dioxide equivalents. By using a climate-based currency, Felix highlights what the true cost of food really is, and that the change in our pocket is equal to the change needed for a sustainable world. The grocery store is part of Felix’s long-term work to clarify the connection between the products we eat and their climate impact. From this autumn, Felix will label products with their ‘Low Climate Impact’ symbol in categories where consumers making good climate choices will make the most difference.