In 2012, Sam, founder of VivaVideo, realized that social platforms had deeply penetrated Internet users, and people were eager to express themselves in more forms than pictures and words on social media, that is, "show themselves through videos". Although smartphones had become popular, there were no mature mobile video editing products in the then market. Sam and like-minded friends started to form the VivaVideo team, which was determined to develop a simple and easy-to-use video editing App for global mobile phone users. VivaVideo is an advanced audio and video engine technology, which lowered the video production threshold, made it possible for everyone to edit videos, and thus more easily connect people. By December 2020, VivaVideo has been downloaded over 1.2 billion times worldwide.