one of the main cornerstones of noo.ma is transparency with consumers, so people know exactly what they’re paying for. the company strives for fair pricing by utilizing e-commerce, limiting traditional retail costs, and cutting out the middleman. this strategy has allowed the brand to reduce its product markup to just 2-3 times. when browsing online for that perfect furniture piece, customers benefit from seeing the actual price breakdown at the bottom of the webpage, which is split into materials & labor, taxes, transport, and fixed costs & margin.