nendo has designed two reusable bags for Lawson, the convenience store titan in Japan. The roll-up ecobag was required to be as compact and easy-to-access as possible, assuming it is carried in another bag or in a pocket based on the unique purchase behaviour of convenience store customers, who stop by on the way to somewhere to buy a few items rather than a basketful of groceries. The cloth bag is stored in a stick-shape case, and it can be pulled out at once by pulling the ring with one finger. The case changes its role to be a "grip" of for the bag that does not bite into the fingers, being more user-friendly than typical cloth bags. The bottom is large enough to hold a convenience store bento lunch placed flat, and the side of the bag is designed with a wide opening so that large bottles can be easily taken in and out.