AÑO
2019
CATEGORÍA
Aprendizaje y Juego
OBJETIVOS
Reducción de las desigualdades
PAL. CLAVE
visual identity, communication campaign, Graphic design
PAÍS
United States of America
CRÉDITOS
BMD (Bruce Mau Design) and Tiger Woods Foundation
LINK
http://www.brucemaudesign.com/work/tiger-woods-foundation
Unexpected Champions
inspiring the next generation in education
Inspired by the scholars that are empowered to overcome the barriers that stand between them and their education, the “Unexpected Champions” campaign communicated the stories of the foundation’s greatest accomplishment: its people. These narratives highlight both the academic achievers, as well as the advocates who selflessly champion them. BMD also designed the visual identity and graphic system for the Unexpected Champions campaign, creating an intimate expression to celebrate the anniversary and the people it represents, while still respecting the Tiger Woods masterbrand.