An on-demand service: Mellowcabs provide a first and last mile on-demand transportation service, which complements the existing urban network. Mobile Application: The App allows to see where the nearest cab is, book it and set a meeting point on the screen.Once the passenger arrives at destination, the app automatically charges his/her card, or provides with a payment option. An appealing medium: The eye-catching cabs provide the perfect canvas for your branding; being innovative and environmentally-friendly they are immediately attractive to audiences. A complete experience: Mellowcabs deliver a physical and emotional experience to passengers that simply cannot be matched by traditional advertising mediums. Consumers engage meaningfully, leading to effective results. Moving billboards: The cabs are location-specific and can operate as targeted mobile billboards. The passenger section of the mellowcab can be very easily replaced with a cargo section.