The world will generate 160 zettabytes of data in 2025. That’s more bytes than there are stars in the observable universe. Conventional storage media like flash-drives and hard-drives do not have the longevity, data density, or cost efficiency to meet the global demand. DNA is the digital storage medium selected by nature that has been perfected over 3 billion years of evolution. It can store millions of times more data in the same volume as conventional solutions, can last for thousands of years, and gives you the ability to physically own your data – even massive amounts of it. What CATALOG is building can be thought of as a printing press with movable typefaces. Instead of having to synthesize billions of different molecules, we are creating the necessary diversity by moving around the typefaces in different combinations.