The idea for Zippin was born when co-founder and CEO, Krishna Motukuri, was sent out to buy organic milk for his young toddler. Finding an excruciatingly long line at his favorite store, he abandoned Plan A, and ended up buying cheap milk at the local corner store. Plan B wasn't received too well at home, and he realized that there had to be a better way. Fast forward to today. At Zippin they have developed the next generation of checkout-free technology enabling retailers to quickly deploy frictionless shopping in their stores. Their patent-pending approach uses AI, machine learning and sensor fusion technology to create the best consumer experience. The vision is to banish checkout lines and self-scanners for good, so shoppers can zip in and out with their purchases. Zippin was founded by industry veterans from Amazon and SRI with deep backgrounds in retail technology, AI, and computer vision. Zippin has received venture funding from some of Silicon Valley's best known firms.