AÑO
2017
CATEGORÍA
Aprendizaje y Juego
OBJETIVOS
Industria, innovación e infraestructura
PAL. CLAVE
sound wave, cinematography, interior design
PAÍS
Hong Kong SAR
CRÉDITOS
ONE PLUS PARTNERSHIP LIMITED
LINK
http://www.onepluspartnership.com/http://www.onepluspartnership.com/
INSUN LOTTE CINEMA
The cinema design combines traditional Chinese red color and contemporary portrayal of sound waves.
Inspired by the cinema’s surroundings, traditional and modern elements are combined in the design. The theme color red is traditionally used in Chinese buildings and decorations; whereas contemporary design is added to create a chic and modern feeling. Through the design, the designers highlight the importance of sound in movies.
Throughout the cinema, wavy 3D red metal tubes stretch along the wall and extend towards the ceiling to represent sound waves. In some parts, they turn into a horizontal straight line, representing the stillness of sound and provide seats for visitors to rest and enjoy the decoration.
At different times of the day, natural light passes through the red glass door of the cinema and enter the lobby, coloring the whole space in red and create various atmosphere.
The design of marble bar counter and auditorium wall pattern also resemble the curvy sound waves in the lobby.