Porokello
App aims to reduce reindeer accidents in Finland by half, by 2020
Finland's designated reindeer herding area covers 36% of the country's total landscape and sees as many as 4000 accidents occurring on Finland's roads and railways occur per year. A variety of actions have been taken aiming to reduce the amount of accidents, but none of then have been proven effective. The extensive use of mobile technology and other intelligent devices brings forth new possibilities to help reduce the number of accidents. The warning systems relies on GPS location and mobile technology, enabling accurate warnings for road travelers. Porokello - along with support of professional little helpers – will allow all of us to safely travel on our roads, with added peace of mind. Reindeer warnings made by professional drivers are shared in real time to privat road users through various cars' navigation systems and mobile apps.