Jana
Enabling mobile connectivity in emerging markets by leveraging advertising to offset high data costs
For smartphone users living in emerging market countries like India and Indonesia, their devices are their gateways to the Internet. But the relative high cost of the mobile data needed to access the Internet limits these users' connection. We believe that the key way of solving the connectivity problem in emerging markets is to lower the cost per megabyte of data. Through Jana's mCent app, users discover and try a world of new apps without incurring any data charges. Free Internet connectivity is made possible through partnerships with 311 mobile operators. We firmly believe fair and open access to the Internet is a basic human right—it’s a mission that we are very passionate about achieving. We hope that in the next four to five years, we can reach the next billion people to help them get online, break down the financial barrier to connection, and change the world.