AÑO
2017
CATEGORÍA
Trabajo
OBJETIVOS
Industria, innovación e infraestructura
PAL. CLAVE
biking, sustainability
PAÍS
Sweden
CRÉDITOS
Oskar Juhlin, IKEA
LINK
http://www.icaros.net/index.php/pages/about-icaros/
Sladda
an innovative new chainless bike that can be adapted for just about any need.
While it may seem to be a strange direction for a furniture company to take, the expansion into transportation connects with the company’s larger vision of sustainability. With more and more people moving to dense urban areas, car ownership is becoming increasingly impractical for many. As part of its push toward sustainability and elegant, everyday solutions, IKEA has designed an innovative new chainless bike that can be adapted for just about any need. It features a lightweight aluminum frame that makes it easy to carry up and down stairs or take on public transportation, as well as a rust- and oil-free belt drive and disc brakes. A built-in bell is integrated into the hand-brake to help improve safety for riders.
The Sladda bike is built for more than simply riding from place to place: it comes with a host of accessories that allow users to customize it for their needs. An optional front rack can add extra space for bags, and a rear rack can provide additional storage.