AÑO
2023
CATEGORÍA
Cuerpo
OBJETIVOS
Producción y consumo responsables
PAL. CLAVE
fashion, sustainable fashion , sustainable textiles, scrap wood
PAÍS
Finland
CRÉDITOS
Adidas & Spinnova
LINK
https://spinnova.com/news/press-releases/adidas-terrex-hoodie-made-with-spinnova-lands-in-stores/
TERREX HS1 hoodie
A hiking hoodie made from Spinnova fibres
How does it work?
Microfiber Innovation Challenge finalist Spinnova partnered with Adidas to bring a new product into stores. The TERREX is a new mid-layer hiking hoodie is made in part with Spinnova’s technology, at least 30% of the hoodie’s fabric comes from wood-based SPINNOVA® fibre.
The unisex mid-layer is multi-functional: it works on the trails and rolls up into its hood for easy storage or even a travel pillow, and it has been designed with a spectrum of sizes, genders and forms in mind. The adidas TERREX HS1 works with the material’s natural color. Since no dyeing or bleacing is applied, in turn this uses less water compared to standard dyeing process.
Why is it needed?
– We’re so excited to partner with Spinnova on the adidas TERREX HS1 hoodie, a collaboration that shows progress and a product created for the consumer without compromise on performance or style. By working together, we are taking a step forward in our journey designing the future in balance with nature, says Carla Murphy, General Manager of adidas TERREX.
How does it improve life?
The hoodie is available online beginning July 15th in Europe and globally beginning September 1st.