Bower
An app that urges recycling and sustainable choices with a rewarding system
How does it work?
Plastic bags, milk cartons, metal cans – everything with a barcode can be deposited with the Bower app! You scan the barcode on the packaging and receive the deposit value – points or money – directly on your mobile phone to take your packaging to the recycling station. Find the nearest recycling station in the Bower app or register your own! You can deposit it anywhere where it is allowed to recycle - i.e. even in the neighbourhood's own environmental room, the villa's multi-compartment containers or, as in some municipalities, with your optibags. Choose how you want to use your collected deposit value. You can use the points you accumulate to redeem value checks or coupons that give you discounts on future purchases. You can donate your collected money to charity, send it to a friend or save it to your bank account.
Why is it needed?
Recycling has become an ever so challenge nowadays. Even though there is an increase in environmental awareness, packaging, plastic bags, and other disposable items still end up on our streets and parks. This problem is a consequence of how a lot of the trash isn't collected correctly or a lot of it can't be recycled. Bower is a solution that incentivizes people to dispose of their garbage consciously and actively. The need for behavioural change has become a milestone in overcoming this difficulty. But with this solution, individuals are rewarded with a pawning system once they recycle the items accordingly.
How does it improve life?
Packaging and disposable items must be handled more circularly than today, i.e. collected, recycled, recycled and demanded to a greater extent. To achieve this, strong measures are required from many individuals in society. For this case, the final intent is to design solutions based on the potential for environmental benefit and what works along the entire value chain and consumers. The implementation of a circular behaviour must be provided by removing what might seem complicated and replacing it with what is sustainable.