The coffee is grown in Yoro, the mountainous region of Honduras famous for its Strictly High Grown (SHG) coffee region. Don Maslow Coffee is supplied by Mayra Manzanares, a leader of a small but passionately progressive group of coffee producers on a mission to share their coffee with the world. The coffee is roasted in one of Honduras' finest roasters and provides the perfect balance between body, acidity, and toasted caramel, accompanied by the perfect finish.

The name Don Maslow is a tribute to Mr Abraham Maslow, the psychologist famous for developing "Maslow's hierarchy of needs", a theory behind achieving human potential and, most importantly, fulfilment. Maslow believed in self-actualization, the idea that humans need to have a purpose of feeling fulfiled and to do this by solving a problem that was bigger than themselves. Don Maslow Coffee was created to help save the rainforest whilst sharing great coffee.

The coffee is grown in the Honduran highlands through a program that protects thousands of hectares of tropical forest. The supplier is supported by the Mesoamerican Development Institute (MDI, an NGO located at the University of Massachusetts Lowell), who have introduced sustainable technologies for rural industry, including the high-efficiency drying chamber used in solar drying systems, hermetic storage systems for coffee, and Integrated Open Canopy™ production (IOC). This means that the coffee is grown and dried to prevent deforestation and promote biodiversity. All purchases of Don Maslow Coffee directly lend support in proving the IOC coffee business model, which will propagate this environment saving technology across the world.