Fertility treatment co-founder and CEO, Abi Hannah, feeling isolated and numb, set out to reimagine whole-person care in fertility and humanise the IVF experience. The Aura app is a wrap-around solution for fertility clinics, offering patients health and emotional support, integrated with the clinic experience. Powered by experts, aura is evidence-based and supports clinics with real-time reporting and regulatory best-practice. They work to improve patient experience, psychosocial support and fertility outcomes.

The global fertility rates fell from 3.2 live births per woman in 1990 to 2.5 live births per woman in 2019. According to the US Department of Health and Human Services, around 12 to 13 couples in 100 have a problem in conceiving. Moreover, according to the Indian Journal of Community Medicine, 15 to 20 million infertility cases are in India alone. The rising infertility rate makes people resort to IVF services (IVF Services Global Market Report 2022).

Developed in collaboration with leading fertility experts, Aura content is produced and peer-reviewed by our hand-picked partners. Aura embeds the highest standards of HFEA and ESHRE guidance in fertility practice and leverages only the best evidence-based tools.