The fashion industry could use a little help to minimize its environmental impact and improve the working conditions across its supply chains. That’s why Materra is starting at the base of the pyramid, with higher quality, more sustainable, and more transparent raw materials. The need for transparency boils down to understanding the true cost of things, both human and environmental. Materra is working towards a fashion industry with a net-positive impact. It means an industry that gives back more than it takes, that uses better materials that nurture ecosystems rather than depleting them, and that designs better products with zero waste in mind. Materra is building better infrastructure to improve resource efficiency and cope with climate volatility, they hope to future-proof the fashion cotton supply chains by using a data-driven approach to empower farmers to make better decisions.