shADe aims to help halt fast fashion through disruptive digital protest against greenwashing. By applying ML to identify and block digital ads from unsustainable fashion brands, shADe encourages users to make responsible fashion choices. shADe is unique as a free-to-install subversive tool that targets players in the fast fashion industry. Although there are many ad blockers available on the market, none of them combine selective blocking with business ethics, which are sourced from a trusted database informed by sustainability audits. This enables shADe’s subtle, minimally-intrusive interface to break the barrier between users and insider information about the fashion industry. With shADe, unsustainable companies are blocked while sustainable companies are celebrated. shADe is in development and only made possible with contributions from Joy Z and Good On You.