To the delight of designers everywhere, in June Pantone unveiled a new app that would allow users to colour match in the world beyond the studio. The Colour Match Card is a credit card-sized target that can be calibrated with a phone camera to “capture colour from real life”. With a hole in the centre, users place it on the desired colour, take a picture of it and then upload to a mobile app. Here, Pantone algorithms match it to the nearest Pantone shade. Aiming to “streamline” the colour decision-making process, the Colour Match Card was part of a wider tech platform roll out called Pantone Connect. The mobile and web app, which is also available in the Adobe Creative Cloud suite of applications, provides users with the complete range of Pantone colours and allows users to save and curate shades.