The Swedish supermarket start-up Lifvs has opened 19 such stores across Sweden since the start of last year, choosing from the thousands of small villages and towns that have seen their grocery store shut down in recent decades. In 1985, there were 8,500 supermarkets in Sweden. By 2010 there were fewer than 3,500 Lifvs aims to have bigger clusters, with a single member of staff for four or five unmanned shops. The shops are installed in containers, so they can be dropped wherever the company sees a market, and then removed if it doesn’t work out.