Rather than panic, majority of deaths in building fires are a result of hesitation; people often dismiss emergency messages as false alarms. Safety is hence compromised. While counter intuitive, fear is a natural and powerful defence mechanism that keeps us safe from dangers. Hence, how might we increase the chances of human survival in structure fires by using contextual tension and discomfort to trigger flight and facilitate path finding? Echo modules complement and reinforce messages broadcasted by existing alarm systems and are triggered after the building’s incident manager has confirmed an actual fire outbreak. When deployed, an inflatable balloon within each module rapidly expands as air is pushed through a connected air pump system. The tension and discomfort associated with the imminent balloon pop innately motivate people to move, a critical, first step to safety.