Simba is meant to serve the needs of non-US citizens who have migrated to the United States. Instead of needing a social security number or a social security number, non-US citizens can apply to Simba with a valid passport or government-issued ID and a valid residential address. Simba has no sign-up fees, no minimum balance, and no international transfer fees. The app is meant to support individuals and families by improving decision-making and creating better financial habits with financial education resources and coaching. On top of this, Simba contributes a portion of their profits to fund financial education programs and provide support to community organizations.