We are creating a revolution by pushing for new standards in how eyewear products fit Black People’s nose profiles. We are Reframd. We are creating change. At the core of our values is an unwillingness to accept the world as it is, and the belief that we can drive the change we want to see. We believe that good design is empowering. That design products should be inclusive, reflecting the rich diversity of society. That is why we are creating a new generation of products that, through design, creativity and technology, take into consideration Afropolitans and other communities whose needs and preferences have long been excluded.