Romario (the designer) developed Imaginary Language as her graduation project to complete her degree in Product Design at the Royal College of Art in London. According to Romario, the set of objects was designed to encourage creative thinking in its users. "It's a tool to foster creativity," she said in this video interview, which was shot by Dezeen at the Royal College of Art graduate show. "My research is based on a psychological theory by Irving Biederman," Romario explained. "According to him, our brains are able to recognise objects by dividing them into geons, which are geometrical primordial shapes." "I designed this system that allows the user to assemble those shapes and build up forms," she continued. The set of simple shapes are designed to encourage creative play amongst children. "For me, creativity is a really important value to learn," said Romario.