AÑO
2021
CATEGORÍA
Comunidad
OBJETIVOS
Producción y consumo responsables
PAL. CLAVE
personal hygiene, refillable, responsible consumption, Reuse
PAÍS
United States of America
CRÉDITOS
Unilever & VanBerlo
LINK
https://info.trendwatching.com/innovation-of-the-day-dove-launches-refillable-deodorants
Dove refillable deodorants
A global personal care brand offers refillable deodorants
Dove's new deodorants come in a white, palm-sized stainless steel container and the plastic used in the design is of 98% recycled origin. Unilever and Dutch agency VanBerlo worked on the design for two years, aiming to create a product with a timeless look that would stand up to years of use.
Currently, Dove's refillable range includes three fragrances: Cucumber & Green Tea, Coconut & Pink Jasmine, plus a non-scented Sensitive option. A starter kit (case and deodorant) retails for USD 15, while a refill kit (two deodorant refills) will be sold for USD 10, and both will debut at Target and Walmart stores across the US in January 2021.