Plant-based ground “beef” now successfully mimics the taste and texture of real meat. Atlast Food Co wants to go one step further: faux whole cuts. Their method uses an indoor system for growing mushroom mycelium (roots) up out of an energy-packed substrate to mimic the texture of animal muscle. Once grown and sliced, it gets marinated in flavorings like salt, sugar, beet juice, and liquid aminos to echo the umami flavors of pork. Atlast’s consumer brand, MyEats, is launching the bacon in select stores this fall, but the company says to expect wider availability—and a growing variety of ersatz meat cuts and even seafood—in the future.