a milkweed and linen based textile project. inspired by nature for nature. real animal fur is far from being ethical or sustainable. over 100 million animals are farmed and killed for fur each year. to prevent this suffering, flora fur offers an alternative to real fur, that is just as soft without the cruelty. by bettering faux fur, we can finally end the use of real fur and save the many lives it takes. faux fur today sheds microplastics during its production, daily use, and care. these plastics end up in our oceans and endanger the future of all marine life. microplastics are toxic and harm aquatic biodiversity and food webs. flora fur uses no synthetic materials and is completely biodegradable. this way faux fur truly can be cruelty free, for all animals involved.