Colombia is the second most polluted country in Latin America, but at the same time one of the most patriotic. Every July, millions of Colombians raise their flags to celebrate Independence Day. The objective was to generate an action that would celebrate Independence Day, and that would also strengthen the company's relationship with sustainability. They turned the national flag of Colombia into an air filter. A flag that celebrates national pride while helping to clean the air from polluting particles, because today's battle is not for freedom, but for being able to breathe. They created and distributed, in the most polluted areas of the main cities, more than 5,000 flags capable of retaining pollutant particles from the air thanks to an activated carbon filter and Tricot fabric, as a symbol that the best way to celebrate love for the country, is taking care of it.