How can cycling in winter be made better? Abrigo Studio offers a new, unique value proposition. Heated bicycle saddle covers, made from sustainable textiles and using a customer-centric, USB-driven electrical solution. This aims to disrupt the cycling industry, in the same way that car seat heating has done for the automotive industry. Does your design take social and cultural challenges and human wellbeing into consideration? Cycling has skyrocketed since COVID-19. As a new normal emerges, so too do transport forms that are greener, more efficient and fun. Wellbeing hinges on having a good time and being active. I aim to take cycling from seasonal to year round. Does your design support sustainable production, embodying circular or regenerative design practices? I employ circular design principles by utilising high-grade, recycled textiles. In time, I hope to create an even more eco-friendly way of powering the product.