AÑO
2021
CATEGORÍA
Cuerpo
OBJETIVOS
Salud y bienestar
PAL. CLAVE
mental health, app, stress management
PAÍS
New Zealand
CRÉDITOS
RUN
LINK
https://www.runwithrun.com/run-projects/badgood
BadGood
Turn bad energy good
A passion project concocted by RUN’s Creative Director, Raymond, after finding himself in a stressful situation. Not one for breathing or meditation apps he came up with the idea for a kind of modern digital punching bag. BadGood is a novelty app that allows users to shake, scream or type out their everyday frustrations - bad energy - into their device. In return they receive a ‘good’, positive digital reward to switch their mindset, providing instant gratification. BadGood turns your bad energy into good energy.