This is Cyclon. And this is the running shoe you will never own. No, really – you can’t have these shoes. Well, just not forever because we need them back. Why? Because they’re recyclable. These shoes are made from beans. Yes, beans. Castor beans to be precise. Run in them, return them and we give you new beans, sorry, shoes. And repeat. Own the run, not the shoe. It's a subscription service for $29.99 a month. Yep, a shoescription subscription. You used to own music too, remember that? It works like this: Sign up for a monthly fee of $29.99. We'll send you your first pair of Cyclon running shoes. Then run in the shoe. Race in the shoe. Chase down a P.R. Or the bus. Your shoe, your call. Well not actually your shoe… When your shoes are reaching the end of their life – around 400 km is our benchmark – let us know via your Cyclon account and we'll send you a new pair. You've got mail. Slip on your new shoes and send back your used pair.