Leading German football club TSG Hoffenheim launched the textile and lifestyle brand “umoja”. From cotton harvest to dyeing, from sewing to shipping, the entire value chain in Uganda is fair and sustainable. The Umoja Tribe is geared for growth and intends to acquire new partners for the development aid movement. It represents a fresh and serious lifestyle brand. The first collection was made public in November 2019. The fairest and safest conditions are not just for growing and harvesting - the entire creative process right up to the finished product, whether it’s a T-shirt, long sleeve shirt or hoodie (in many variations for women, men and children) is provided in Uganda. Fine Spinners, located in the Ugandan capital Kampala, is a partner of TSG Hoffenheim, and is responsible for further processing. The modern, stylish collection is based on the design of traditional, modern refined ethnic patterns.