Our product service system, Breathers intends to promote the regeneration of the natural ecosystem, based on reducing and beating air pollution but also working as an air quality data provider. The commercial goal is to highlight the advantages of air quality data, intended to improve life quality and add value to unexisting opportunities. Ethically, the project tries to involve people and companies in common interest, to fight for better air quality aiming for a better future. Through our research, we discovered how the production of solutions that aim to solve pollutant induced diseases has been generating a negative vicious circle that ends in more diseases than caused by it. The result was to investigate the possibilities of generating a PSS designed with circular economy concepts involving new tools for digital production, developing a democratised concept that could be replicated around the world.