AÑO
2021
CATEGORÍA
Cuerpo
OBJETIVOS
Salud y bienestar
PAL. CLAVE
cannabis
PAÍS
United States of America
CRÉDITOS
ALT
LINK
https://www.dezeen.com/2020/02/02/alt-packaging-liquid-cannabis-design/
ALT
Liquid cannabis enhancing human potential
Science, aeronautics and NASA inspired the Very Polite Agency's packaging design for ALT, a liquid cannabis product for people who want a mind-expanding rather than purely medicinal high.
The Canadian creative agency worked on every aspect of the brand identity with the ALT founders, including the name.
"ALT" is a play on the words "altitude" and "altered state" that eventually evolved into an acronym — Advanced Liquid Technologies.
The product has a couple of unique selling points: it is liquid in form, and it promises a controlled but deep high that, according to the brand, opens up neural pathways and gives users a chance to see things differently.
Very Polite saw a potential market among people interested in self-improvement based on scientific approaches, and they designed the packaging accordingly.