SIMPLi is on a mission to fight fraudulent food supply chains and develop sustainable agricultural practices in communities that have been impacted by unintended food trend demand. As short-term food trends spike, supply chains are disrupted by creating a high demand for a once-upon artisanal and locally produced food products. As an impact of this unexpected high demand, businesses exploit farmers with unethical practices and purchasing power and even sometimes dilute the product to meet demand. We are on a mission to change this. SIMPLi ensures that demand for consumer habits is met by sustainable and transparent supply chains throughout the world.