AÑO
2021
CATEGORÍA
Comunidad
OBJETIVOS
Educación de calidad, Igualdad de género, Reducción de las desigualdades
PAL. CLAVE
skin colour, belonging, acceptance, skin tone
PAÍS
United States of America
CRÉDITOS
Crayola
LINK
https://www.crayola.com/worldcolors
Colors of the World
24 new crayons designed to mirror and represent over 40 different skin tones.
No more green, red or blue people. Crayola is launching a box of crayons with different skin tones for children to “accurately color themselves into the world.”
“Colors of the World” crayons, the company said in a statement, includes 24 new crayons designed to mirror and represent over 40 different skin tones.
“With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance,” said Crayola CEO Rich Wuerthele in the statement. ”We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.”
The crayons themselves will be wrapped in a gradient skin tone label with the color name in English, Spanish and French, and a realistic color name — such as Light Golden, Deep Almond and Medium Deep Rose.