At Hubbster, we believe play needs to be front and center on the urban agenda. With its far-reaching benefits, play is anything but trivial. It is critical for childhood development, it makes for more creative and energetic adults and it enables people of all ages to better connect with each other. By making play a more integrated part of urban life, Hubbster seeks to lure city-dwellers outside into public venues where there are greater opportunities for physical activity and social engagement — ideally at the same time. More opportunities for social play leads to happier, healthier and more resilient cities.